Sizing Chart

Sweatshirts, T-shirts, & Men's Tanks

Chest Waist
XS 30"-32" 24"-26"
S 34"-36" 28"-30"
M 38"-40" 32"-34"
L 42"-44" 36"-38"
XL 46"-48" 40"-42"
2XL 50"-52" 44"-46"
3XL 54"-56" 46"-48"


Ladies' Tanks

Chest Waist
XS 31"-34" 23"-24"
S 34"-37" 25"-26"
M 37"-39" 27"-28"
L 39"-41" 30"-32"
XL 41"-43" 33"-35"
2XL 44"-47" 36"-38"
3XL 48"-50" 38"-40"


We are Alpha - a breed, not a brand!

We are not a brand. We are a breed of highly motivated and goal driven people. We offer American made products and natural supplements to help others achieve excellence. 

Alpha was established in 2014 when Ryan and Marc got fed up looking for a protein that checked all the boxes... natural, no fillers, no artificial junk, doesn't taste like cardboard or make you gag. Revision one was born out of pure necessity for personal use. Over time, they discovered that there were like-minded people desiring the same from their supplements. It was then they launched their first product, built a customer base only to encounter obstacles in the supply chain. In order to provide consistent inventory and even better quality, Feast Platinum was born.

After ripping several pairs of lifting straps, the team hatched another brain storm... Kevlar lifting straps. Marc and Ryan are both still on their first pair of Bulletproof Lifting straps that were fabricated in 2016. Incredible!

Keep your eyes on our natural supplements line as we are continually researching, testing, and developing additional natural products to assist you in reaching your fitness goals!

Meet the team:

Ryan Hetrick, Proprietor and Managing Member

Ryan started his fitness journey in 2010 when he and Marc began working together at a steel mill. Long hours, infrequent time off, and having a young family to take care of left him unhappy with his physical conditioning. After requesting Marc's assistance, the two began training together. Ryan's already strong work ethic and zest for life served him well as he "grabbed the bull by the horns" transforming himself into a lean, powerful, and focused beast.

Marc Cuzzupe, Proprietor and Managing Member

Marc has been an avid fitness enthusiast since 2000.  He is dedicated to being a natural body builder, focusing on good nutrition, proper execution of a fitness routine, and clarity of mind.  Through Marc's years in the gym, he has inspired many people at various stages of their own fitness journeys.  Becoming a father has increased his desire to take good care of his body, nourishing it, to make sure there's lots of energy to play with his children for many years to come. 

The Alpha Team, at your service!